Tiqah is a research and intelligence agency specialized in understanding diverse and multicultural consumers, with a strong focus on Muslim audiences in Europe and beyond.
We help brands, organizations, and institutions truly understand people whose values, lifestyles, and behaviors differ from mainstream consumer profiles not through assumptions or stereotypes, but through data, insights, and lived reality.
Tiqah is not a classic market research firm. We combine the academic rigor of research with the cultural sensitivity of real life field experience. Our competitive edge lies in our ability to decode culture and values especially within fast-growing markets such as the Muslim consumer economy and emerging diaspora markets in Europe.
While traditional agencies often look at demographics, Tiqah looks at identity and meaning: why people choose, aspire, and consume the way they do. In the market, Tiqah stands between mainstream research agencies (Ipsos, Nielsen, etc.) which often miss cultural nuance; and cultural consultancies which rarely provide quantifiable, data-backed insights. We bridge both worlds with scientific credibility and cultural depth.
Insights & Perspectives
How values, faith, and identity shape new consumer behaviors across Europe’s youth.
Exploring the shift from traditional segmentation to value-based consumer understanding.
Why bridging data with empathy is the next frontier for global brands.